Nike Faces Lawsuit Over NFT Unit Closure as Investors Claim Heavy Losses
Nike finds itself embroiled in legal turmoil following the abrupt shutdown of its RTFKT NFT division. A class-action lawsuit filed in Brooklyn alleges the sportswear giant’s decision wiped out hundreds of thousands in digital asset value, leaving collectors with worthless tokens.
Australian investor Jagdeep Cheema spearheads the $5 million damages claim, asserting Nike violated consumer protection laws across multiple states. The case highlights growing tensions between corporate NFT ventures and investor expectations in the volatile digital collectibles market.